By Jason S. Yadao
A shade before midnight Friday -- and with about four hours left in the campaign, at that -- a $15 pledge nudged the Taku Taku Matsuri Kickstarter campaign to its $2,000 funding goal. The monthlong campaign ultimately closed with $2,070. It was close, but we'll indeed be getting our second edition of the summer festival with voice actor Kyle Hebert, a Star Trek-themed cafe, video game tournaments and a dance party featuring DJ E2D.
Just how close was it? Via Kicktraq, a website that offers handy-dandy Kickstarter campaign breakdowns for stat geeks and friendly neighborhood anime/manga bloggers looking for something more meaty to write about than just "Yay! This campaign got funded," here's a graph that breaks down donation amounts by day, taken from its overall analysis of the Taku Taku Matsuri campaign. Click on the image to get a larger version (which still is a bit hard to read, so sorry, older folk).
Here's what's interesting about this graph: In most of the campaigns I've followed over the past few years, there's an initial burst of enthusiasm among the hard-core faithful, a loooooooooong period of little movement where pledges trickle in, and a last-minute push where people pile on, most likely because they see the goal is within reach and are more than happy to back a winner. Sometimes, the property's popularity is enough that it'll blow past its goal in a matter of hours -- the oft-cited Double Fine Adventure and Order of the Stick reprint campaigns are among those, as are the more recent Anime News Nina graphic novel and Megatokyo visual novel campaigns. Others, like the campaigns for Sweet Revenge Honolulu's pie press, Tommy Tallarico's Video Games Live! project and a new Amplitude game from Harmonix, needed that last-minute push to carry them over the top.
At least all of those performed rather decently at the outset, though. We never did see that initial enthusiasm for the Taku Taku Matsuri campaign; it raised only $100 a week in and hadn't even reached $800 by the time I wrote of it again last week. Which made that last push to the finish even more remarkable -- something clicked somewhere that made more people want to give.
- The last $1,225 -- 59 percent of the total! -- was contributed over the last six days of the campaign.
- Going by straight-up backer stats -- that is, assuming someone who contributed to a particular tier paid exactly that amount and nothing more -- the campaign would have raised only $1,160. That means backers straight-up donated $910, or close to 44 percent of the amount raised.
Kicktraq's funding progress trend chart also shows just how crazy it was tracking this campaign. The green line shows the amount the site estimated the campaign would raise based on the funding trend at the time; the blue line tracks actual funding progress.
Note that the only time the green line ever went above the goal line is when the blue line met it ... on the very last day. It's a frenetic pace that I have to admit I didn't see coming about a week or so ago.
So! I can write this part with much more confidence now: The second annual Taku Taku Matsuri summer festival will be taking place in the Manoa Grand Ballroom of the Japanese Cultural Center of Hawaii (2454 S. Beretania St.) Non-Kickstarter preregistration tickets, at $13, will go on sale ... ummmm ... sometime sorta soonish; I'll have more information as that becomes available. For the latest information, visit www.facebook.com/taku2matsuri.